Does your Company have a Hole in its bucket?
Your Company is growing and the immediate future is looking bright. Staff turnover is low, sales are tracking according to plan, margins are good, new products are being released and you’re starting to require extra resources, systems and processes. You’re moving into the next phase of the lifecycle of your company.
So… Are you ready?
Are there any areas that need addressing before you can move forward, such as;
An increased number of competitors?
Increasing expenses?
Obstacles in driving internal change?
Underperforming managers?
Customer touchpoint inconsistency?
Organisational silos?
Stale branding ?
Inconsistent levels of employee and customer engagement?
Much like the song, “There’s a hole in your bucket,” which portrays a deadlock situation stuck in an infinite loop that demands a solution, if the leaking bucket could carry water in the first place, it wouldn’t need repairing.
Rather, the focus should be on fixing the leaks – not adding more water. Sound familiar? Now compare this analogy to your company. Are the key points listed above making holes in your bucket? Are you going around in a loop without immediate solutions?
Start plugging the leaks:
Align your HR and Marketing functions. Implement a clear, shared purpose and give the same priority to internal employee engagement and external customer engagement strategies. Have your company speaking with one voice, and as one clear brand.
Ensure that your employees are truly engaged. Give them the opportunity to feel good about participating in the Company’s growth and contributing ideas, as they are the resources who will drive growth and innovation.
Empower your managers. Ensure that they are leaders – high-performing and accountable – unafraid to make decisions. Encourage them to be open, to listen and to connect with their teams.
Connect with your customers. Understand what motivates them and how to maintain their loyalty.
Check that your brand expectations are being met. Ensure that your brand values are communicated clearly and consistently.
Implementing these strategies, will give you as a leader greater clarity and focus, strengthen your company’s bottom-line, have your company speaking with one voice and proactively prepare it for the next phase of growth.