Client: NRB Investments
Project: Brand Identity, Brochures, Stationery, Signage
Sector: Finance

The Objective

To create a unique brand identity for NRB Investments. NRB is the parent brand that represents a number of finance brands in Perth and nationwide, specialising in commercial and personal loans.

Our brief was to create a modern, trusted brand mark with a strong synergy to “feng shui.” It needed to convey prosperity, trust and opportunity; and appeal to main stream consumers, businesses and investors in the finance and investment sector.

The Solution

To be prosperous in investment and to generate great wealth, clients need to build from a strong foundation with a long term vision to create a diversified portfolio in harmony with their long term financial goals.

Aligning this thinking with the perceptions of “feng shui” the strongest and most graphically interesting concept to appeal to the conservative and business focussed audience, was to align the brand visual to the world of “zen”.

By adding simple “zen lines” to the primary first “N” character, we have created a unique and memorable brand mark that will work beautifully on business collateral; ranging from elements such as, signage to elegant embossing on business cards, binders and digital applications of avatars and favicons.

Zen lines and stone stacking create a dynamic visual story that will transform brochures and digital applications - unlocking the brand narrative of diversified wealth, new opportunities and pathways to prosperity. Aimed an audience that is looking for stability, financial growth and long term security the inclusion of the “Creating Opportunities” positioning statement adds the narrative of what clients can expect when engaging with NRB Investments.

The Outcome

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