Client: Reid Stockfeeds
Project: Christmas Bash and Grunter Awards 2022
Sector: Agriculture

The Objective

To increase the profile of the Reid Stockfeeds Annual Christmas Party which brings employees and their families from the South Melbourne head office and four regional Victoria sites together to enjoy time out, celebrate the year and reward top performers and long-serving employees.

The Solution:

To improve the profile and perception of the event, Dovetail deployed the following core steps to ensure the key draw cards would appeal to employees, sponsoring partners and board members:

• Chose a relaxed but quality, well-located venue with a touch of prestige

• Ensured the food options were filling, healthy and gourmet

• Sourced great entertainment to create a fun atmosphere and distract the little ones

• Created engaging slideshows for presentations, long-service awards and ‘Grunter’ employee recognition awards - which acknowledge top achievers across the business

Dovetail produced a single theme for the event, tailored to both partners in the form of Sponsorship packs, regular internal newsletter communications for employees and to everyone on social media.

The Outcome:

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