Client: InterTrips Australia
Project: Brand Identity, HR and Marketing Services
Sector: Travel
The Objective
InterTrips is a leading travel wholesaler selling Asian and Chinese speaking tours to Travel Agents living in Australia. Our core objectives were:
To rebrand the US-based Chinese wholesale brand InterTrips for the Australian market.
To position InterTrips as a credible mid-priced travel cruise and tour operator to the new generation of Asian Travellers living in Australia in the highly competitive and saturated travel industry.
To communicate that InterTrips is more than just a China Tour operator.
The Outcome
Employees and customers have welcome the new edgy look and branding. The brand messages are now being clearly communicated, there has had an increase in both revenue and acceptance across the Asian-Australian travel industry.
The Solution
With so many travel providers competing in the same space we needed a simple campaignable message that would cut through the noise. So the "Get Inter" strategy and tagline was born. "Get Inter" can literally be added to any destination to create brand ownership of a destination, but it's also an action phrase and a call to action to inspire customers to experience a new destination. Contemporary modern fonts with a strong use of triangular arrows give the new brand an unmistakeable modern energetic feel to connect with the new asian traveller. A clear colour brand palette and strong travel image help differentiate each product destination for the consumer. A bi-lingual logomark completes the look.