Crafting a brand identity that resonates across consumers, employees, and other stakeholders is the modern challenge. Strategic meetings, where these and other business elements converge, can be highly effective in aligning goals and actions if done properly.
Read MoreSome brands transcend the trends and fads of the market, establishing a legacy that endures through generations. At its core, a timeless brand cultivates trust and loyalty among customers, ensuring repeat business and positive word-of-mouth recommendations.
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At Dovetail we focus on the convergence of employee and consumer branding as a way to move your brand up the Brand Engagement Pyramid, so it stands to reason that we see brand as a key pillar in attracting top talent to an organisation.
Read MoreIn today's digital world, a brand's online reputation can be its strongest asset or its greatest liability. Online Reputation Management (ORM) has become a critical part of business strategy, dealing with the monitoring, influencing, and improving of how a brand is perceived online.
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In a business world where engagement is currency, events hold the power to create lasting impressions, drive meaningful interactions, and solidify brand positioning. Even more so after three years of social isolation - the events industry is undergoing a resurgence as people look to reconnect and engage.
Read MoreThe realm of marketing is in a constant state of flux, perpetually shaped by technological advancements, changing consumer preferences, and the ever-evolving data privacy landscape.
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It’s never too early to start planning for the year ahead, and this includes developing and boosting your leadership strategies now. Jackie Gordon, Director at Dovetail, emphasises the importance of proactive planning: "Leadership success isn't a product of chance, but of strategic foresight."
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Sustainability has moved from being a buzzword to an urgent global priority. As the effects of climate change become increasingly evident, and as consumers grow more conscious of their environmental impact, brands are being pushed to the forefront of this change. The demand for sustainable practices is no longer a niche preference—it's a widespread expectation. For brands, this shift offers both challenges and opportunities. So, how can your brand rise to the occasion and champion sustainability?
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The 'post-digital' era, a concept gaining momentum in business and marketing circles, represents an evolution beyond traditional digital marketing strategies. This does not imply the end of digital, but rather, a new phase where digital is no longer a separate or unique entity – it’s a given, embedded in our day-to-day experiences. This shift reflects how businesses are weaving digital into every aspect of their operations and consumer touchpoints.
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To produce a new “Singapore Reimagined” sales brochure that showcases the best of Singapore as a world class tourist destination. One that positions The Traveller Destination Management (DMC) as the leading, local Singapore based operator who is looking to tap into a post-covid business and FIT traveller market.
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In a contemporary corporate landscape marked by demographic diversity, one of the most intriguing challenges facing companies is learning how to motivate and engage a multi-generational workforce. We see organisations occupied by four generations: Baby Boomers, Generation X, Millennials (or Generation Y) , and the emerging Generation Z. The amalgamation of these groups, each with unique values, motivations, and work styles, underscores a pressing need for a nuanced approach to employee engagement.
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At face value, the benefits of a strong partnership between HR and Marketing is not obvious. Traditionally entrenched as two separate divisions, the synergy that exists between the two disciplines is overlooked.
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