Attracting top talent: the link between recruitment and branding

At Dovetail we focus on the convergence of employee and consumer branding as a way to move your brand up the Brand Engagement Pyramid, so it stands to reason that we see brand as a key pillar in attracting top talent to an organisation.

Developing your Leadership Strategy - What you should be actioning now

It’s never too early to start planning for the year ahead, and this includes developing and boosting your leadership strategies now. Jackie Gordon, Director at Dovetail, emphasises the importance of proactive planning: "Leadership success isn't a product of chance, but of strategic foresight."

Engaging a multi-generational workforce: the art of balancing expectations

In a contemporary corporate landscape marked by demographic diversity, one of the most intriguing challenges facing companies is learning how to motivate and engage a multi-generational workforce. We see organisations occupied by four generations: Baby Boomers, Generation X, Millennials (or Generation Y) , and the emerging Generation Z. The amalgamation of these groups, each with unique values, motivations, and work styles, underscores a pressing need for a nuanced approach to employee engagement.

The integral connection between employee well-being and your employer brand

In the interconnected world of business, the correlation between employee well-being and an organisation's employer brand has become increasingly evident. As businesses strive to carve out a distinctive identity, the focus has shifted towards cultivating a brand that doesn't just appeal to the consumers, but also to the very people who power these organisations — the employees.

How to create an Employee Ambassador Programme: inspiring advocacy and loyalty within your workforce

An Employee Ambassador Programme can be a powerful tool for fostering a positive company culture, enhancing brand reputation, and driving business success. In this article, we will outline the steps for creating an effective Employee Ambassador Programme, drawing inspiration from companies that have successfully implemented this strategy.

Are your Employee and Consumer brands in different places on the Brand Engagement Pyramid?

Diversity and inclusion are two essential factors that impact employee engagement in the workplace. With a diverse and inclusive workplace, employees feel valued, respected, and empowered to contribute their best work.

How your Diversity and Inclusion practices can impact your brand engagement

Diversity and inclusion are two essential factors that impact employee engagement in the workplace. With a diverse and inclusive workplace, employees feel valued, respected, and empowered to contribute their best work.

How adversity builds great brands - inspiring stories from Australian companies

Marketing, Brand, Human Resources, NewsMarcus GibbsMarch 26, 2023HR & Marketing, Brand Engagement, brand value

The benefits of a brand-reflective workplace: Enhancing employee and customer engagement and building your brand

When it comes to employee and customer brand engagement, the workplace environment plays a significant role. A well-designed space that reflects the values of the company can set the tone for employee morale, productivity, and ultimately help create an atmosphere that is both comfortable and congruent to the employee and customer brand experience.

Creating a valuable asset for your balance sheet

Marketing, Brand, Human Resources, NewsMarcus GibbsJune 23, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, Brand Identity, customer experience, brand audit, Creative IP, Brand Trademarks, brand value

How engaging social content can help you attract talent

Marketing, Brand, Human Resources, NewsMarcus GibbsMay 20, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, Brand Identity, Brand Positioning, brand values, customer experience, Social Media

How a Brand Audit Can Transform Your Business and Brand

Marketing, Brand, Human Resources, NewsMarcus GibbsApril 8, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

Have you ever surveyed your employees and customers - at the same time? Here is why you should.

In our series of articles exploring brand engagement (you can read the first in the series here), we stressed the importance of aligning your employer brand and your customer brand for business success.

Crucial to getting brand engagement strategy right is knowing exactly what your customers’ and employees’ experiences are currently, and identifying any misalignment.

Here we explore the power of conducting a customer survey concurrently with an employee engagement survey - and why the results are more powerful.

The costs of not protecting your brand legally

Marketing, Brand, Human Resources, NewsMarcus GibbsJanuary 17, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

The Brick Business

For The Brick Business to find a way of assisting independent bricklaying businesses aligned to them to navigate the complexities of recruiting, employing, managing and retaining employees, apprentices and casuals; and to reduce the stress related with people management and compliance.

Why your Employer Brand is even more important in this talent short market

In this article we look specifically at the current employment crisis facing businesses in Australia at the moment, and how your Employee Value Proposition (EVP) and Employee Brand (EB) can give you a crucial competitive edge.