How engaging social content can help you attract talent

Marketing, Brand, Human Resources, NewsMarcus GibbsMay 20, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, Brand Identity, Brand Positioning, brand values, customer experience, Social Media

How a Brand Audit Can Transform Your Business and Brand

Marketing, Brand, Human Resources, NewsMarcus GibbsApril 8, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

The costs of not protecting your brand legally

Marketing, Brand, Human Resources, NewsMarcus GibbsJanuary 17, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

Why your Employer Brand is even more important in this talent short market

In this article we look specifically at the current employment crisis facing businesses in Australia at the moment, and how your Employee Value Proposition (EVP) and Employee Brand (EB) can give you a crucial competitive edge.

Marketing, Human Resources, NewsMarcus GibbsJanuary 3, 2022HR & Marketing, HR and Marketing, Brand Engagement, Employee Engagement, employee value proposition, brand values, customer experience, Recruitment, employer brand

The importance of protecting your brand identity

Marketing, Brand, Human Resources, NewsMarcus GibbsOctober 8, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

How does your brand stack up against your competitors?

Marketing, Brand, Human Resources, NewsMarcus GibbsOctober 7, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit

Step Seven : Devotion

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsSeptember 9, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Step 7, Devotion

Step Six : Insistence

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsAugust 31, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Step 6, Insistence

Step Five : Loyalty

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJuly 23, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Step 5, Loyalty

Step Four : Selection

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJuly 20, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Apple, Ben & Jerry, Selection

Step Three: Engagement

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJune 24, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience

Step Two: Recognition

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJune 2, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience

Step One: Brand Identity and Awareness

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsMay 22, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience

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