Posts tagged employee value proposition
Have you ever surveyed your employees and customers - at the same time? Here is why you should.
Have you ever surveyed your employees and customers - at the same time? Here is why you should.

In our series of articles exploring brand engagement (you can read the first in the series here), we stressed the importance of aligning your employer brand and your customer brand for business success.

Crucial to getting brand engagement strategy right is knowing exactly what your customers’ and employees’ experiences are currently, and identifying any misalignment.

Here we explore the power of conducting a customer survey concurrently with an employee engagement survey - and why the results are more powerful.

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Marketing, Human Resources, NewsMarcus GibbsHR & Marketing, HR and Marketing, Brand Engagement, Employee Engagement, employee value proposition, customer experience, employer brand
Why your Employer Brand is even more important in this talent short market
Why your Employer Brand is even more important in this talent short market

In this article we look specifically at the current employment crisis facing businesses in Australia at the moment, and how your Employee Value Proposition (EVP) and Employee Brand (EB) can give you a crucial competitive edge.

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Marketing, Human Resources, NewsMarcus GibbsHR & Marketing, HR and Marketing, Brand Engagement, Employee Engagement, employee value proposition, brand values, customer experience, Recruitment, employer brand