The costs of not protecting your brand legally

Marketing, Brand, Human Resources, NewsMarcus GibbsJanuary 17, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

Why your Employer Brand is even more important in this talent short market

In this article we look specifically at the current employment crisis facing businesses in Australia at the moment, and how your Employee Value Proposition (EVP) and Employee Brand (EB) can give you a crucial competitive edge.

Marketing, Human Resources, NewsMarcus GibbsJanuary 3, 2022HR & Marketing, HR and Marketing, Brand Engagement, Employee Engagement, employee value proposition, brand values, customer experience, Recruitment, employer brand

The importance of protecting your brand identity

Marketing, Brand, Human Resources, NewsMarcus GibbsOctober 8, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

How does your brand stack up against your competitors?

Marketing, Brand, Human Resources, NewsMarcus GibbsOctober 7, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit

Is your brand future proof?

Marketing, Brand, NewsMarcus GibbsJuly 28, 2020HR & Marketing, HR and Marketing, COVID-19, Brand Agency, Brand Engagement, Brand Positioning

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