News & Insights

Creating a valuable asset for your balance sheet

Marketing, Brand, Human Resources, NewsMarcus GibbsJune 23, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, Brand Identity, customer experience, brand audit, Creative IP, Brand Trademarks, brand value

How engaging social content can help you attract talent

Marketing, Brand, Human Resources, NewsMarcus GibbsMay 20, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, Brand Identity, Brand Positioning, brand values, customer experience, Social Media

How a Brand Audit Can Transform Your Business and Brand

Marketing, Brand, Human Resources, NewsMarcus GibbsApril 8, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

Have you ever surveyed your employees and customers - at the same time? Here is why you should.

In our series of articles exploring brand engagement (you can read the first in the series here), we stressed the importance of aligning your employer brand and your customer brand for business success.

Crucial to getting brand engagement strategy right is knowing exactly what your customers’ and employees’ experiences are currently, and identifying any misalignment.

Here we explore the power of conducting a customer survey concurrently with an employee engagement survey - and why the results are more powerful.

Marketing, Human Resources, NewsMarcus GibbsMarch 7, 2022HR & Marketing, HR and Marketing, Brand Engagement, Employee Engagement, employee value proposition, customer experience, employer brand

The costs of not protecting your brand legally

Marketing, Brand, Human Resources, NewsMarcus GibbsJanuary 17, 2022HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

The Brick Business

For The Brick Business to find a way of assisting independent bricklaying businesses aligned to them to navigate the complexities of recruiting, employing, managing and retaining employees, apprentices and casuals; and to reduce the stress related with people management and compliance.

Brand, Casestudy, Human ResourcesMarcus GibbsJanuary 9, 2022Brand Identity, brand engagement, HR and Marketing, OH&S policies, Fair Work Award, WorkSafe, HR documents

Why your Employer Brand is even more important in this talent short market

In this article we look specifically at the current employment crisis facing businesses in Australia at the moment, and how your Employee Value Proposition (EVP) and Employee Brand (EB) can give you a crucial competitive edge.

Marketing, Human Resources, NewsMarcus GibbsJanuary 3, 2022HR & Marketing, HR and Marketing, Brand Engagement, Employee Engagement, employee value proposition, brand values, customer experience, Recruitment, employer brand

NIMY Resources - Essential Nickel

NIMY Resources is a responsible, community focused Nickel-Sulphide “explorer” who has accessed one of the largest untapped “District Scale Nickle Belts” in the Goldfields District of Western Australia. At 1761sqkm the discovery is one of the largest in Australia for over forty years.

Brand, CasestudyMarcus GibbsDecember 6, 2021Brand Identity, Web Design, brand engagement, HR and Marketing, Web design, Social Media, digital marketing

Reid Stockfeeds leads the way with Trusted Performance

Brand, CasestudyMarcus GibbsNovember 9, 2021Brand Identity, Web Design, brand engagement, HR and Marketing, NRB, PFG, Creating Opportunites, brand agency melbourne, brand agency perth, brand strategy perth, brand strategy melbourne

The importance of protecting your brand identity

Marketing, Brand, Human Resources, NewsMarcus GibbsOctober 8, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit, Creative IP, Brand Trademarks

How does your brand stack up against your competitors?

Marketing, Brand, Human Resources, NewsMarcus GibbsOctober 7, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, brand audit

Step Seven : Devotion

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsSeptember 9, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Step 7, Devotion

Step Six : Insistence

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsAugust 31, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Step 6, Insistence

NRB Investments gets new brand identity

Brand, CasestudyMarcus GibbsAugust 17, 2021Brand Identity, Web Design, brand engagement, HR and Marketing, NRB, PFG, Creating Opportunites, brand agency melbourne, brand agency perth, brand strategy perth, brand strategy melbourne

Step Five : Loyalty

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJuly 23, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Step 5, Loyalty

Step Four : Selection

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJuly 20, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience, Apple, Ben & Jerry, Selection

Step Three: Engagement

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJune 24, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience

NuFortune - Zero Cyanide Mining™

Brand, CasestudyMarcus GibbsJune 17, 2021Brand Identity, Web Design, brand engagement, HR and Marketing, Web design, Clean Mining, NuFortuneComment

Step Two: Recognition

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsJune 2, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience

Step One: Brand Identity and Awareness

Marketing, Brand, Human Resources, The 7 StepsMarcus GibbsMay 22, 2021HR & Marketing, HR and Marketing, Brand Agency, Brand Engagement, Employee Engagement, employee value proposition, Brand Identity, Brand Positioning, brand values, customer experience